Native apps are applications that have been built for specific software, coded in a particular programming language. In this guide, we’ll give an overview of what native apps and PWAs have to offer, and share the insights you need to choose which app type is best suited to you. This ensures you are spending resources on a solution that will best serve your users and enhance your app’s overall performance. Each developer’s scenario will be different depending on their app’s function, so it’s critical for developers to look at the pros and cons of each app type. Some developers still opt to build a native app based on advantages that cannot be replicated with a PWA. Similarly, Pinterest users spend 40% more time on the company’s PWA than on their mobile website, with a core engagement increase of 44%. It also saw improved session times with PWA, and increased engagement for both swipes and messages. For example, Tinder found that implementing its PWA halved the loading time when compared to the native app. By seamlessly serving web pages in a user’s browser, users can access a mobile app with ease, which has been proven to increase engagement and session time. With progressive web apps (PWAs), developers have another opportunity to optimize the quality of their user experience.
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